Majda Bekkali was born into a long-standing noble family of Fes, Morocco.
Nurtured by the arts and scents from an early age, she has travelled through marvellous stories of her fanciful ancestors; conquerors or mystical healers, builders of sacred cities or Amazigh princess, travellers or dissenters.Today, she sees herself as a storyteller.
At the age of eighteen, she arrived in Paris to pursue graduate studies in art history.
At the end of a rich and extensive study program, she took on the creative direction of fragrances for various well-known brands.
In 2009, driven by a dedicated passion for scents and the raw materials of olfactory, she established her own perfume house.