Majda Bekkali was born into a long-standing noble family of Fes, Morocco.
Nurtured by the arts and scents from an early age, she has travelled through marvellous stories of her fanciful ancestors; conquerors or mystical healers, builders of sacred cities or Amazigh princess, travellers or dissenters. Today, she sees herself as a storyteller.
At the age of eighteen, she arrived in Paris to pursue graduate studies in art history.
At the end of a rich and extensive study program, she took on the creative direction of fragrances for various well-known brands.
In 2009, driven by a dedicated passion for scents and the raw materials of olfactory, she established her own perfume house.
At the crossroads of irreverent utopias and deep-rooted cultures, our perfumes float on new lands of promise.
In the heart of our Parisian perfume house, amidst the tranquillity of our workshops, we create beauty.
Our search for aesthetic feeling goes beyond the limits of time, fashions and trends.
Our fragrances are essentially works of art waiting to be discovered.